The full report

The environment is a growing and significant driving force for buying and selling secondhand. This report shows that the Second Hand Effect actually reduces our carbon footprint. Users on Schibsted’s marketplaces in France, Spain, Italy, Sweden, Norway, Finland, Hungary, and Morocco saved 16.3 million tons carbon dioxide in 2016.

The full report The full report

There are many reasons why people sell and buy stuff on sites for secondhand shopping. One obvious reason is to make a good deal. Another is that people also see it as a practical way to get rid of furniture and other things. There is also a growing trend to shop vintage items and clothes. Last but not least there is the environmental argument. Schibsted’s Swedish marketplace, Blocket, has conducted user surveys showing that the growing awareness of climate change is getting stronger as an incentive to use the site. No matter what the motivation might be, the trade on these sites is an important contribution to reducing our carbon footprint.


This full reports result table shows the aggregated amount of CO2e potentially saved from all eight marketplaces. As the ad categories vary on the different sites we have selected a few common categories to illustrate how the total result is compiled. You’ll find more detailed statistics, with all categories on the site’s individual reports.


To calculate the climate savings we have collaborated with IVL The Swedish Environmental Research Institute. IVL has used sales statistics from the marketplaces, as well as customer surveys and information about energy consumption in the operation from the site’s office and its server rooms. The method behind the calculation is based on the assumption that each sold used product replaces the production of a new, equivalent one including the waste management of the product. By analyzing products sold on the sites, IVL have extracted climate data that has been recalculated into their equivalents in tons of carbon dioxide.


Greenhouse gas is a result of combusting all kinds of material as well as from humans and animals breathing. As we use more and more resources the levels of greenhouse gases are constantly growing and causing global warming. As a result, we see more environmental disasters, less drinkable water and smaller harvests.


Around the world, governments are now investigating how to fulfill the UN global goals for a sustainable development. The Second Hand Effect is connected to two of them, one concerning climate action, the other responsible consumption. Another important agreement was signed in Paris  2015. This was a much-needed action to prevent global warming. Each country is now defining national environmental goals to be able to reach this global target, with actions for businesses, states, and the populations. The populations’ actions are often connected to our consumption and behaviors.

One way of contributing is by trading secondhand.

Sport and hobbies215,671
Home and people3,209,692
Business travel- 561.1
Power usage- 589.3
Transport connected to sales- 579,402
Total savings16,378,725