Aurore, creator of fashion truck ”Cotton & Wild”, wanted to create a pop up store and turned to Leboncoin – Schibsted’s marketplace in France – to realize her vision.
”I’ve always loved fashion and I’ve always loved entrepreneuring”, she says and explains that Leboncoin is the first place she goes to when searching for interesting things at a good price.
Aurore wanted to create something different with her store, not the usual second hand shop for fashion. The answer became a caravan.
Leboncoin enabled me to make my dreams come true.
Aurore found the caravan at Leboncoin and it was love at first sight. The caravan was a great deal, it was in a super good condition, even though the sellers had used it for vacations. Now Aurore have customized the caravan into a hip mobile fashion store.
Aurore is one out of more than 22 million monthly unique users at Leboncoin, Schibsted’s largest marketplace. They are all contributing to the Second Hand Effect, regardless of their purpose for shopping second hand.
The annual CO2 number for ads about caravans at Leboncoin adds up to 880,000 tons. That is the equivalent the annual emissions from 107,000 Frenchmen.