How we care

From the very beginning, Schibsted and Adevinta have been companies with the consumer at heart. We are proud to live by our mission of “Empowering people in their daily life”. This is also our guiding principle when it comes to social responsibility. We care about our users and readers and our own people. And we care about the world around us.

We believe that we can have a great social impact, together within our group and together with our users. Within all of our lines of businesses, we have the opportunity to improve society – through high-quality journalism, with democratized trade and transparent marketplaces. And by enabling people to live more environmentally friendly lives by trading secondhand – The Second Hand Effect. Being socially responsible is in our core, in our legacy, and in our future.

The Second Hand Effect

With our online marketplaces, we have created an arena for reuse where people can buy and sell things second-hand instead of buying new products. The positive environmental impact of that is tremendous since we are both saving emissions and contributing to a more sustainable consumption pattern, you can read all about it on this site.

In order to quantify the Second Hand Effect we perform yearly calculations.  So far, we have calculated the potential environmental effect in terms of saved greenhouse gas emissions and material from ten of our marketplaces – altogether users of these sites potentially save 20.5 million tonnes of greenhouse gases and 7.2 million tonnes of steel each year. Schibsted’s and Adevinta’s classified sites operate in 19 markets around the world. Imagine the impact of all these sites together. Every individual using these services has the power to help reduce the environmental impact in everyday life.

Free and independent journalism

Schibsted’s fundament is about freedom of speech and democracy. Our media houses have a mission to investigate and inform. We give people a voice, we tell stories that otherwise would not be told. Journalism is a powerful tool to influence society and to empower people with information and free arenas for debate.

In a time when media houses all over the world are challenged, we see it as our mission to build strong digital media houses, explore new ways of publishing and safeguard peoples’ right to free and independent journalism.

Empowered consumers

From the first spark, we have been entrepreneurs. We believe in using new technology and investing in innovative solutions. Being a consumer-centric company, we are proud to open up marketplaces and offer services that transfer power to our users.

Our online services have dramatically strengthened peoples’ influence. With Lendo, Compricer, Penger, Kundkraft and Prisjakt consumers are empowered to make informed decisions – forcing companies to do their best. Whether you need to take a loan or buy a car – the terms have changed with digital services where people make better deals. Trade has thus been democratized.

Visionaries, journalists, and entrepreneurs

Providing consumers with innovative, high quality and user-friendly products and knowledge makes Schibsted a driving force in the digital transformation of society, thereby empowering people to influence, learn and interact and to be a part of a new world of opportunities.

At Schibsted we are visionaries, journalists and entrepreneurs, builders and idea creators. Everyone shares a dream of change: we hope to make life a little bit easier and the world a little bit better for our users. Schibsted also takes part in several global initiatives, such as The United Nations’ Global Compact and the Carbon Disclosure Project. This is how we care about people and the world around us.

Read more about Schibsted’s Sustainability Strategy on

Kristin Skogen Lund
CEO Schibsted Media Group