Flavia is 29 years old and she’s an office worker who likes movies, traveling and going to the theatre. ”I can’t spend too much, but I don’t want to give up on small things”, she says.
Variety is a key word to Flavia, that’s why she also sells a lot of things. That way she can change the impression of her and her home over and over again. ”It’s fun and it makes me happy”.
Moving in with her boyfriend was perhaps the biggest change for a while, and it made her visit Subito regularly. ”I use Subito a lot, especially since I’ve settled down with my boyfriend. We’ve furnished the whole house.”
She doesn’t look only for design objects or furniture – computers and shoes are other bargains. ”I believe Subito is great, and it’s green.”
Subito is a big part of Flavia’s life. But one thing is out of limit. ”I’ve thought about it, but I’m not selling my boyfriend too.”
Flavia is one out of ten million monthly unique users at Subito, Schibsted’s marketplace in Italy. They are all contributing to the Second Hand Effect, regardless of their purpose for shopping secondhand.
The annual CO2 number for ads about furniture at Subito adds up to 500,000 tons. That is the equivalent the annual emissions from 55,000 Italians.